Case Study: Benson Integrated Marketing Solutions

Processing time cut 20-40%, labor reduced by three employees, and speed to market accelerated.

Georgia Centralized Marketing Platform leader takes production efficiency to an unprecedented new level with customized automation from Significans

Benson Integrated Marketing Solutions in Alpharetta, Georgia, offers a unique Centralized Marketing Platform (CMP) to manage multifamily property marketing activities. Services include apparel, creative design, on-demand communication technology with online smart stores, print services, and promotional products and signage. Benson personalizes more than 500 physically branded product types, delivering scalable customization while maintaining brand consistency. Advanced production capabilities, including HP Indigo 15K and 7900 presses with variable-data printing and embellishments, combined with G7 certification, ensure high-quality, color-accurate results across all outputs.

Major issues slow production

With a staff of about 220, thousands of web-to-print jobs are processed daily. This throughput was cumbersome to manage manually and labor-intensive. Customer Service reps worked within their MIS system to manually download, imposition and drop files to their presses. The process highlighted an opportunity to implement automation and drive operational efficiency.

Enter Significans Automation

So, in the Fall of 2024, Benson partnered with Significans Automation President Marc Raad.

“We were producing a huge volume of printed pieces that each had their own unique production variables. We needed to streamline our data collection and increase our efficiency. First, we wanted to automate all our web-to-print files from our customers online smart stores, to be sent automatically to one of our two HP Indigo presses, depending on their unique production criteria. That was the first project we tackled together successfully.”
– Keri Lively, Director of Strategic Initiatives at Benson Integrated Marketing Solutions

Next, she looked to automate the company’s nametag and maintenance-badge production. “Hundreds of nametags, each with their own distinctive features, run through our facility each day. Our operators had to create multi-up layout files manually to fit our presses. We aimed to eliminate this time-consuming process” Keri adds.

Game-changing results

Brian Benson, Founder & CEO of Benson Integrated Marketing Solutions

The Benson-Significans team automated the nametag and maintenance badge workflow by filtering incoming orders based on specific production criteria. They developed a customized, automated workflow that optimally ganged all orders to reduce setup time. The new systems also triggered production based on quantity thresholds and accelerated time to market. Finally, they integrated all existing workflow systems, including web-to-print and Pace software, for a seamless flow of data. Several months later, Significans further upgraded imposition capabilities by installing Enfocus Phoenix.

“As far as web-to-print, we eliminated one entire department staffed by three employees. Employees who manually drop job files have seen a 20% reduction in their workload. Our nametag and maintenance-badge operators have reduced their processing time by about 40% each week. Moving forward, we intend to automate other areas of our business to boost speed to market.”
– Brian Benson, Founder & CEO of Benson Integrated Marketing Solutions

Brian added: “We believe employee throughput must increase rapidly to stay competitive as an organization. We monitor this by measuring sales per employee company wide and expect growth year-over-year in all parts of our business. Of course, great people are the backbone of all our success, but we must support them with smart workflows and automations. Significans has played a major role in helping us achieve this, and work towards or goal of completing 80% of our work in 24 hours or less.”

If you’d like to see the feature that inspired this article, Benson’s automation journey was also recently highlighted in the March 2026 issue of DPS Magazine.

You can also download the bite-sized PDF version of this Case Study here.

For an assessment of your workflow software systems, and to discuss your current needs and future goals, please call Significans Automation at 1-877-463-4465.

Or, e-mail Marc Raad, President, at marc.raad@significans.com .

You can also download a bitesize PDF version of the case study now.